Internet overseer ICANN has set a tentative date for the launch of non-ASCII country code domains, or Internationalized Domain Names (IDNs), for example a .RU written in Cyrillic, at November 16. Several countries are already planning to run an IDN TLD.
The latest such plan comes from the United Arab Emirates' Telecom Regulatory Authority TRA with a .EMARAT domain. In Arabic (.??????), this is the equivalent of the .AE country code which the UAE already uses.
"Our objective is to support Arabic content over the Internet and build a strong identity for UAE and Arab countries across the World Wide Web," says Mohamed Naser Al Ghanim, TRA Director General.
This year, TRA has already launched a campaign to promote the use of its .AE domain and claims that registration levels have increased 30% this year and now stand at a total of 90,000 domains.