Getting revved up about .CAR

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Friday, May 23. 2008

Let me start this post by saying that I am a total car nut. That might help you understand why I'm so excited to hear about a proposal for a new gTLD that would be called .CAR.

The proposal comes from ATX, a firm I'd never heard of (and perhaps that's also the point of the .CAR proposal: a publicity stunt) but which claims to be "the world's largest independent telematics services provider to the automotive industry", whatever that means.

The rationale behind .CAR is very similar to .MOBI's. The idea is to have an extension for content designed specifically for use in the automotive environment. "Browsing the Internet in the vehicle is a unique environment with unique characteristics," says ATX. The proposal also stretches to the possible use of .CAT sites in conjunction with onboard vehicle data such as performance, maintenance or location data.

Don't know how serious .CAR, but I love the idea of web content designed specifically for in-car browsing…

Posted by Stephane Van Gelder in Extensions at 19:11 | Comments (4) | Trackbacks (0)

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Somehow I really don´t see the point, and what makes "in-car browsing" so special that it cannot be handled in any better way than with a dedicated TLD...

#1 Francesco (Homepage) on 2008-05-26 09:39 (Reply)

You're too much of a cynic Francesco

Mind you, you ask an important question. But one that could be asked of .MOBI as well. And the answer might be the same: knowing that you will find properly formatted content for the medium you are using to browse the Internet might be useful...

#1.1 Stephane Van Gelder (Homepage) on 2008-05-26 10:07 (Reply)

Well, I do ask the same question about .Mobi. At least for .mobi there is however a clear "target device" with clear and well-known specifications, where something similar does not exist in the automotive industry. In case of websurfing, you would probably mount a touchscreen in your car, but in that case it would probably render webpages just like a normal pc.
Honestly, the only utility of a .car TLD is if stops you from accessing any web-content while you're driving

#2 Francesco (Homepage) on 2008-05-26 19:11 (Reply)

Unlike Francesco I like .mobi, then again I have a bias, as they are a real Irish company unlike others cough

However, I would have to agree. I can't see the point in .car

I can't see the point to .berlin or a lot of the others either.

I can see the point to several proposals that haven't taken off and I would be quite happy for .xxx to be approved

Michele (ever so slightly cynical)

#3 Michele (Homepage) on 2008-05-29 02:19 (Reply)

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