The New York Times reports on the .NYC initiative in an article about the Connectingnyc initiative. The push for the creation of a .NYC comes at a time when "City TLDs", that is suffixes created to represent specific towns or cities around the world, are all the rage. The .BERLIN and .PARIS projects are already well known and others are apparently afoot as well. NY City obviously wants to be a part of that.
As INDOM is involved in the .PARIS project, I was very interested to learn a little more about the .NYC application. The rationale is the same as that for .PARIS or .BERLIN: making the global Internet a little more local for specific uses like tourism or city services for example. Read the .NYC article here.